Bro-tox Is Gaining Momentum: You’ve Got Male
Some guys use whatever soap is in the shower. Others carefully consider the field and select the best option. Eric, our resident grooming god, falls in the latter camp. Once a week, he’ll be sharing his product findings and lifestyle tips.

Photo: Ape to Gentleman
Despite my constant joking about Birchbox needing in-office Botox parties, I’ve never actually considered getting injections to prevent and stop wrinkles. It seems, however, that a growing number of American men are not only considering it, but actually doing it.
In addition to spending more on skincare, more and more men are opting to get “Bro-tox,” as the new phenomenon is being called. Women gifting the injections to their men is also on the rise. Last year, over 300,000 U.S. guys got Botox injections, and cosmetic surgery procedures for men overall have doubled in the past 15 years.
This trend is yet another indication that men are placing more emphasis on looks and physical appearance. Although, for now, I’ll rely on my high-tech skincare products to keep me looking spry, I suppose a lot of guys are subscribing to the ‘no pain, no gain’ theory.
— Eric
Not interested in any facial augmentation? Try this pore-shrinking face wash from Anthony Logistics for Men®.
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